The European Look is a fashion and photography blog by online editor and photographer Anma Koy from Hamburg, Germany. From beautiful portrait shootings to fashion’s latest trends to the blogging experience – follow our journey and get the Look!

The Shop

Shop the Look! Take a look around in the shop, you can find all products of the most popular online stores like Otto, AboutYou, Edited, Zalando, Mytheresa, Shopbob, Conleys, Douglas among others.


I started blogging around many amazing portrait sessions I have done, that wouldn’t have been possible without the help of the great photographers and PR agencies. You can find all the lovely looks in the portrait section.